1. The principle of balance
Balance in everyday life can be apply in multimedia graphic design. Balance is similarity in distribution of weight. Designing with the balance likely to feel the relationship together, appear united and harmonious feeling.
2. The principle of focus point
The amount of visual information in a graphic design makes losing focus on the information received. By using the principle of the focus point, the consumer will see ads from the focus point on the image and then look at other elements.
3. The principle of visual hierarchy
Visual hierarchy principle is the principle that governs the elements follow concern that relate directly to the focus point. Focus point is the first concern, then followed the other's attention.
4. The principle of rhythm
In graphic design, rhythm is a pattern created by repeating or varying the elements with consideration given to the existing space between it and the build feelings move from one element to another.
The key to successful build up a rhythm in advertising graphic design is to understand the difference between repetition and variation. Repetition is repeating visual elements, some or wholly consistently. While variations are changes in a number of elements, such as color, size, shape, space, position, and the weight of visual elements.
5. The principle of unity
The principle of unity in graphic design is how to organize all the elements in a graphical display. To achieve the unity of the designer must understand the basic elements of graphic design, balance, focus point, and rhythm.
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